Frequently Asked Questions
Leadinfo
How exactly does Leadinfo work, and who is it for?
Leadinfo identifies business visitors to your website using IP recognition. We match the visitor’s IP address with our extensive database and display the results in your account. This is fully GDPR-compliant.
In addition to IP recognition, we provide more data about the identified company from over 45 data sources. This allows us to give you up-to-date information on, among other things:
- pages visited on your website;
- relevant company information;
- financial information;
- contact details, including email addresses, LinkedIn profiles, and phone numbers.
Leadinfo works based on a tracking code that you implement on your website. You can easily do this yourself, or via a web developer. We’ll guide you through exactly what to do after you’ve created an account.
Leadinfo is suitable for any company, both within and outside the Netherlands, that operates in the B2B market.
What can you do with Leadinfo?
Leadinfo is a comprehensive lead generation tool that helps you recognise, identify, and follow up on business website visitors.
Recognise
We recognise business website visitors using IP recognition and match this with our own database. This way, you can see which companies are visiting your website, what pages they’re viewing, and who works there.
Identify
With Leadinfo, you get an overview of all contacts working at the selected company, including their role and contact details. Based on this data, you can decide who to approach with marketing or sales for your outreach campaigns.
What does Leadinfo cost?
How much time does it take to set up Leadinfo?
Within just a few minutes, you can have Leadinfo running on your website and start tracking which companies are visiting.
- Create an account – this takes about 2 minutes
- Install the tracker – depending on whether you can do this yourself or need someone to help, it takes around 5 minutes.
- As soon as the tracker is installed, visitor data will start coming in.
How accurate is the recognition, and what company details will I see?
Leadinfo uses its own IP matching database, containing over 220 million companies from more than 195 countries worldwide.
In addition, we draw on over 45 data sources to display company and contact details. This includes:
| Data Points | |
|---|---|
| Company Identity | Company name, Chamber of Commerce number, logo |
| Company Contact Details | Address, postcode, city, phone number, general email |
| Company Size | Number of employees, financial information, and revenue data |
| Industry & Activities | SBI/NAICS code, description of activities |
| Online Profiles | Website, LinkedIn company page, Facebook/Twitter |
| Contacts | Names, job titles, LinkedIn profiles of employees, email addresses, (mobile) phone numbers |
| On-site Behaviour | Pages visited, time on page, number of visits, traffic source (Google, direct, social, referral) |
Does Leadinfo work without cookies, and is it GDPR-compliant?
Leadinfo is fully GDPR-compliant. We adhere to the seven key principles of the General Data Protection Regulation (GDPR). In addition, Leadinfo is ISO 27001 certified, which means we meet the highest standards for information security.
At Leadinfo, we offer a cookieless tracking option, meaning we do not place first-party cookies on your website to identify companies. Instead, we use the IP address of website visitors to match them with publicly available company data, allowing you to see which businesses are visiting your site.
Can I manage multiple websites, subdomains, and countries in one account?
Yes, this is possible. For each subdomain or website, you will need to install a separate tracking code. If you add the same email address as a user to these accounts, you can manage all websites from a single account.
Am I committed to anything if I start the 14-day trial?
No, the 14-day trial is completely obligation-free. After the trial, you can decide for yourself whether you want to take out a subscription.
Can I change my subscription?
Yes, you can easily upgrade or downgrade your subscription to match your company’s needs.
What happens if I exceed my lead limit?
When you reach your lead limit, Leadinfo will continue to collect leads. You can upgrade to a higher plan to keep working without restrictions.
How do I install the Leadinfo script via Google Tag Manager?
We have a standard integration with Google Tag Manager. As soon as you create an account and are ready to install the tracker, we provide you with a plug-and-play solution. Simply connect your Google Tag Manager account to Leadinfo, and we’ll set up the tracking script for you automatically within seconds.
Do you have a plugin for WordPress?
Which tools can I connect Leadinfo with?
Leadinfo can be connected to more than 70 tools to strengthen your sales and marketing process. You can easily integrate with popular CRM systems such as HubSpot, Salesforce, Pipedrive, and Teamleader, as well as with marketing and analytics platforms like Google Analytics, Looker Studio, Matomo, Google Ads, and LinkedIn Ads. Through Zapier, Make, Clay, and Google Tag Manager, you can link Leadinfo to thousands of other applications and automate your workflows. You can also share leads directly in communication apps such as Slack, Microsoft Teams, and Discord, ensuring your team always has real-time insight into valuable website visitors.
What’s the difference between Leadinfo and other lead generation tools?
Leadinfo is an all-in-one lead generation tool for recognising, identifying, and following up on business website visitors. The biggest differences between Leadinfo and similar lead generation tools are often found in the features, the quality of recognition, and the price tag.
To give you the best possible overview of how Leadinfo compares to similar lead generation tools, we’ve created dedicated comparison pages. You can view them here.
What’s the difference between Leadinfo and Google Analytics?
The main difference between Leadinfo and Google Analytics lies in their purpose, the way they measure data, and the type of information you get from them.
Leadinfo is a B2B lead generation tool. It identifies which companies visit your website and provides immediate company information (such as name, industry, location, number of employees, and contact details). The goal is to help you take direct follow-up actions and generate more revenue from your website visitors.
Google Analytics focuses on website statistics and user behaviour. It gives you insights into how many visitors you have, where they come from, which pages they view, and how long they stay. It is primarily an analytics tool, not a lead generation tool, and therefore does not show company or contact details.
Leadbot
How can I create an account for Leadbot?
How much does Leadbot cost?
Do I need a paid Leadinfo account to use Leadbot?
What’s the difference between Leadbot Free and Leadbot Business?
Leadbot Free
Free
- Basic templates
- No bot customizations
- Branding in WhatsApp messages
- No Support
Leadbot Business
Starting at €39/£36 / month
- Premium templates
- Custom bot (Color, avatar, Position)
- Custom Conditions
- Integrations: GA, Zapier, Calendly, Tawk, Call-tracking
- Multi-Language Leadbots
- Video in Leadbot
- Company data in forms
Which templates are available for Leadbot?
What’s the best way to get started with using the Leadbot?
We’ve created a step-by-step guide for this, which you can find here.
You can also have an analysis carried out by our Website Analyzer. With this analyser, which we’ve built via ChatGPT, you’ll receive a free analysis of your website and how you can generate more leads using our Leadbot.
AutoPilot
What is Autopilot?
With Leadinfo Autopilot, you have the power to effortlessly follow up with leads after they visit your website. Take control by creating Campaigns and easily adding leads to them, either automatically or manually.
With Leadinfo Autopilot, you can:
- Send an email
- Send a connection request
- Send a LinkedIn message (if the lead is a LinkedIn connection)
- Visit the lead’s LinkedIn profile
- Follow the lead on LinkedIn
- Combine all these actions to create your own campaign.
By combining the actions above, you can build a campaign consisting of a sequence of these steps, with the option to add delays between each action.
For example: Send an email on day 1. Wait two days, then send a connection request.
How do I create a campaign?
Easily create your campaign within Leadinfo Autopilot. Sit back and relax whilst replies enter your email inbox or linkedin messages! Here’s how it works:
- Connect your LinkedIn and/or Email
- Build your campaign
- Set up your E-mail Steps
- Set up your LinkedIn Steps
- Add a delay in between the steps
- Determine how leads will enter the campaign
- Configure campaign settings
Is Autopilot included in a Leadinfo subscription?
Will Autopilot harm my LinkedIn account?
In short: no. We’ve implemented several protective measures to ensure your account remains safe and active. These safeguards include dedicated server allocation, strategically positioned as close as possible to your current location. In addition, we’ve set multiple limits for each LinkedIn action to mimic natural human behaviour, minimising the risk of account suspension or banning.
Leadinfo Partner programme
Who can become a Leadinfo partner?
Any marketing, digital, or sales agency operating in the B2B sector can become a Leadinfo partner.
How can I become a partner?
Is the partner programme completely free?
How big is the Leadinfo partner network?
What are the benefits of the Leadinfo Partner Programme?
- As a partner, you can use Leadinfo for free, receive a 15% kickback (or a discount for your client), and earn extra from the set-up and management of Leadinfo.
- Get access to your own partner portal, the Leadinfo Academy, all partner assets, and a dedicated Partner Manager.
- Be the first to access the latest features, partner events, and co-marketing opportunities.
- With the Leadinfo Partner Programme, you help your clients with their lead generation while strengthening both your client relationships and your own service offering.
You’ll also benefit from many other advantages, based on your partner status. You can find these here.
What’s the difference between the partner statuses?
At Leadinfo, we have five partner statuses, determined by the monthly recurring revenue (MRR) you generate:
- Leadinfo Certified Partner: €0 MRR
- Leadinfo Bronze Partner: €1 – €399 MRR
- Leadinfo Silver Partner: €400 – €999 MRR
- Leadinfo Gold Partner: €1,000 – €3,499 MRR
- Leadinfo Diamond Partner: €3,500+ MRR
Each status comes with specific benefits. You can find these here.
On what basis is the partner status determined?
The partner status is determined based on the monthly recurring revenue (MRR) you generate:
- Leadinfo Certified Partner: €0 MRR
- Leadinfo Bronze Partner: €1 – €399 MRR
- Leadinfo Silver Partner: €400 – €999 MRR
- Leadinfo Gold Partner: €1,000 – €3,499 MRR
- Leadinfo Diamond Partner: €3,500+ MRR
How and when will I receive my kickback fee?
You’ll receive a 15% lifetime kickback for every client you refer. This amount is paid out monthly or can be applied as a discount for your client.
How can I refer a new client?
Create a trial through your Partner Portal, where you can easily manage all your clients. Once the client becomes a paying customer, you’ll receive your kickback.
What are the requirements to become a partner?
Our Partner Programme is specifically designed for marketing, digital, and internet agencies that want to enhance their services and provide more value to their clients.
Do you work with B2B clients and help them with lead generation or online marketing? Then Leadinfo is the perfect addition to your services!
GDPR
Are you curious about the impact of GDRP on Leadinfo’s IP Tracking? Arnoud Engelfriet of ICTrecht compiled a list of answers for us.
Is the use of Leadinfo legal under the GDPR?
Yes, the use of Leadinfo is legal under the GDPR, which was introduced as a European privacy law on 25 May 2018.
Leadinfo matches the visitor’s IP address against a publicly available database of company data (such as the Chamber of Commerce). According to the GDPR, the IP address is considered private data, and there must be solid justification for its use. The justification is ‘own legitimate interest’, provided for in Article 6(1)(f) of the GDPR. This article states working with personal data is permitted if this serves a clear interest and privacy standards are maintained.
Marketing and analytics are considered legitimate interests, and Leadinfo only uses private data in a limited capacity. IP addresses are not saved, and only publicly accessible corporate data is shared with the users. This means that Leadinfo maintains privacy standards. As a Leadinfo user, you are obliged to state these facts in your company’s privacy statement, as well as the register of data processing operations.
Do clients have access to IP addresses?
No, Leadinfo clients do not have access to IP addresses. Naturally, they may be using their own software to check which IP addresses are visiting their website, but this information is not linked to Leadinfo.
Does Leadinfo use cookies?
The identification of company data is primarily based on the IP address of website visitors. In addition, the user can choose to enable cookies for the collection of analytics information.
These cookies allow you to gain insight into your visitors’ website usage. It is important to note that these cookies are not linked to any other information and are not shared with other parties. According to privacy and cookie laws, permission from the website visitor is required for the use of these cookies.
Should I explain my usage of Leadinfo in my cookie notification?
Do I have to ask visitors for their consent before using Leadinfo?
What are the risks of using Leadinfo without notifying my visitors?
How long are IP addresses stored?
Can I stop someone from receiving my company data through Leadinfo's software?
Can I contact visitors directly?
Am I allowed to use a visitor's info@ email address to establish contact?
Can I share data acquired from Leadinfo with third parties?
What should I mention on my site when I use Leadinfo?
GDPR requires companies to inform their visitors about what happens to their personal data. They must do so in a privacy statement. An explanation in the Terms and Conditions is not legally valid. You can choose how you would like to word this in your privacy statement. The following is a sample text that you could base your text on: To measure B2B use of our website, we use the Leadinfo solution based in Rotterdam. This service shows us company names and addresses based on the IP addresses of our visitors. The IP address is not stored after use.
Contact and service
I’m a customer and have questions about Leadinfo. Where can I go for help?
We have various resources to help you get answers to your questions.
Helpcenter Visit our helpcenter, where we assist you with setting up, configuring, and using Leadinfo, Leadbot, and Autopilot.
Contact Us
Depending on which Leadinfo package you have, you can receive support directly or indirectly.
I'm not a customer yet, but I have questions. Where can I go for help?
We’re happy to help!
Contact Us
You can send us your question via email or phone, or submit a request for a callback. This can be easily done through our Leadbot.
- Click on the “rocket” icon in the bottom right corner.
- Select “I have a question”.
- Specify how you’d like to get in touch with us.
We will respond to your question as soon as possible!