Contents
- What is Leadinfo?
- What is Lead Forensics?
- Comparison table
- Leadinfo vs. Lead Forensics: the main differences
- Data sources and quality
- Pricing
- Integrations
- Reviews
- Leadinfo vs. Lead Forensics: summary
1. What is Leadinfo?
Leadinfo is the complete B2B platform that immediately shows you which companies are visiting your website. You instantly gain insights into the right decision-makers and can fully automate follow-up actions. Within minutes you can request a free trial account, place the tracking code, and see the first results appear in your dashboard. The platform runs entirely on European servers, works without cookies if desired, and pulls reliable data from more than 45 high-quality sources.
What you can expect from Leadinfo:
- Instant insights into which companies are visiting your site, in real time.
- Access to 300+ million contact profiles including email, LinkedIn and phone – at no additional cost.
- Privacy-friendly tracking that works completely cookie-free and GDPR-compliant.
- More than 70 integrations with well-known CRM and marketing tools such as HubSpot, Pipedrive and Google Ads.
- Unlimited automation options via platforms such as Make and Zapier.
2. What is Lead Forensics?
Lead Forensics is a B2B platform that recognises the companies visiting your website and links them to its own database. The software is designed for large sales and marketing teams operating worldwide and focuses on data coverage and advanced reporting. To get started, you go through an implementation process and set up workflows with the help of their team. Lead Forensics runs on its own infrastructure, uses cookies and IP tracking, and offers a trial period where you do not gain direct access (only a report at the end of the period with the results).
What Lead Forensics offers:
- Real-time identification of website visitors based on an IP database.
- Detailed company information and contact data.
- Reports and alerts.
- Integrations with well-known CRM systems such as HubSpot and Salesforce, often via API or custom development.
- Enterprise focus, with pricing models starting at several thousand euros per year.
3. Comparison table
We have compared both Leadinfo and Lead Forensics on the most important elements for a B2B lead generation platform. Below you can find our findings:
| Aspect | Leadinfo | Lead Forensics |
|---|---|---|
| The product | Complete B2B lead generation platform with real-time recognition and follow-up via Autopilot and Leadbot add-ons. | Focus on recognition and data enrichment, follow-up mainly via external tools and internal workflows. |
| Goal | Recognise visitors and follow up automatically via email, LinkedIn and CRM integrations. | Identify visitors and report; follow-up via alerts and manual sales actions. |
| Regional coverage | Strong in Europe and beyond. 220+ million companies from 195+ countries. Data from more than 45 reliable sources. | Global coverage with large IP database, mainly present in the UK and US. |
| Contact data | 300+ million contact details, including email, (mobile) phone numbers and LinkedIn profiles, at no extra cost. | Company information and contact details via own research team, often limited to basic data. |
| Lead scoring | Automatic lead scoring to recognise hot leads that match your ideal customer profile. | Manual lead qualification and segmentation, less automated. |
| Third-party cookies | Cookie-free tracking possible, fully GDPR-compliant. | Uses cookies and IP tracking, less privacy-friendly. |
| Data hosting | Fully on EU servers. | Own infrastructure, less transparent about hosting locations. |
| Integrations | 70+ native integrations with CRM and marketing tools (e.g. HubSpot, Salesforce, Pipedrive, Google Ads) + unlimited connections via Zapier/Make. | Integrations available with CRMs such as Salesforce and HubSpot, often via API or custom implementation. |
| Pricing model | From €69 p/m. Price determined by number of recognised companies. | Enterprise model from around $6,000 per year. Higher entry barrier and often contract-based. |
The biggest differences between Leadinfo and Lead Forensics are ease of use, pricing, and automation. While Lead Forensics focuses on enterprises with a higher budget and complex sales processes, Leadinfo offers a complete and affordable platform that any marketing and sales team can use with ease.
4. Leadinfo vs. Lead Forensics: the main differences
A B2B lead generation platform should be more than just a recognition tool. Of course you want to know which companies are visiting your website, but that’s only the beginning. The real difference comes when you can identify the right leads and follow them up straight away. Only then does a lead eventually turn into revenue. That’s why we compared Leadinfo and Lead Forensics based on the key phases in the sales funnel.
| Phase | Leadinfo | Lead Forensics |
|---|---|---|
| Recognition | Recognises companies and instantly shows the right contacts, including email and LinkedIn. | Recognises companies via IP database; contacts are limited or delivered via research. |
| Identification | Automatic enrichment and lead scoring based on your ideal customer profile. | Lead qualification and scoring largely manual. |
| Introduction | Automatic follow-up via email, LinkedIn and Leadbot, fully integrated in the platform. | Follow-up via alerts or manually, often with additional systems and external tools. |
Lead Forensics is a strong tool to see which companies are visiting your site, but it largely stops there. Do you want to actually identify, score and automatically follow up on visitors? Then Leadinfo offers more functionality for a lower price. This way Leadinfo supports the entire sales funnel, from recognition to conversion.
5. Data sources & quality
One of the key pillars of a B2B lead generation platform is recognition. The better the recognition, the more valuable the information you get for follow-up. If data quality is limited, you’ll notice it directly in the results and the tool will add less value. That’s why we compared the data sources and quality of Leadinfo and Lead Forensics.
| Leadinfo | Lead Forensics | |
|---|---|---|
| Database size | 220+ million companies, 300+ million contact details and more than 45 datapoints. | Large international database, exact size not public. Focus on company info, less transparent about contact data. |
| Compliance | GDPR-compliant and ISO 27001 certified. | GDPR-compliant, but no official ISO 27001 certification mentioned. |
| Hosting | EU hosting via AWS servers. | Hosting on own infrastructure, less clearly specified than Leadinfo. |
Both Leadinfo and Lead Forensics state they are GDPR-compliant, but there are clear differences in transparency and assurance. Leadinfo has ISO 27001 certification, demonstrating that information security is taken seriously and that the platform meets the highest international standards. Moreover, Leadinfo is fully transparent about the size and composition of its database, while Lead Forensics gives less insight here.
6. Pricing
The pricing structure is often decisive when choosing a B2B lead generation platform. Although both tools base their rates on the number of recognised companies, there are big differences in transparency, flexibility and total costs.
Leadinfo pricing model
With Leadinfo, you choose from three packages, depending on the number of users and desired integrations. The main variable is the number of recognised companies. Optional add-ons, such as Autopilot or Leadbot, can easily be added to fully automate follow-up. All packages can be taken out monthly or annually and start from €69 per month. This makes Leadinfo accessible and affordable for virtually any company.
Lead Forensics pricing model
Lead Forensics works with an enterprise model that is less transparent. Prices start from several thousand euros per year (on average around $6,000+), with contracts often for longer periods. While the tool provides access to a large international database, there are no flexible entry options, and the threshold is significantly higher for small and medium-sized businesses.
7. Integrations
An important aspect when choosing a lead generation platform is how well the tool connects to your organisation’s existing software stack. The difference between a tool that only collects data and a solution that truly contributes to growth often lies in integrations. Sending leads directly to your CRM or marketing automation makes the process smarter, faster and more efficient.
Leadinfo integrations
With Leadinfo, you have access to more than 70 native integrations with leading CRM and marketing platforms. Think HubSpot, Salesforce, Pipedrive, Zoho and Dynamics 365. Marketing tools such as Mailchimp, ActiveCampaign and Sendinblue are also easy to connect. In addition, Leadinfo works seamlessly with collaboration tools such as Slack and Microsoft Teams, so your sales team receives real-time notifications straight away. Want to automate even further? Via Zapier and Make you can effortlessly connect Leadinfo with hundreds of other applications.
Lead Forensics integrations
Lead Forensics also offers integrations with commonly used systems such as Salesforce, HubSpot and Microsoft Dynamics. However, these connections often run via APIs or custom implementations, making the setup more complex and less accessible for smaller teams. While the basics are there, the possibilities are more limited and often require custom development work.
8. Reviews
When choosing a new platform, the experience of existing customers often plays a decisive role. No matter how many features and promises are made, in the end practice determines whether a tool adds value. That’s why we looked at how users rate Leadinfo and Lead Forensics in independent reviews.
Leadinfo reviews
Leadinfo is consistently praised for its user-friendly interface, fast onboarding and high-quality data, especially within Europe. On G2, Leadinfo achieves an average score of 4.6/5. Customers particularly mention real-time company recognition and the option for cookie-free tracking as major advantages. The transparent pricing structure without hidden costs is also frequently cited as a distinctive benefit.
“Leadinfo was implemented within minutes and immediately delivered valuable insights. The simplicity and sharp price make all the difference.”
– User review on G2
Lead Forensics reviews
Lead Forensics scores an average of 4.4/5 on platforms such as G2 and Capterra. Users value the extensive database and international coverage. At the same time, there are regular critical notes about the complexity of the interface, the less transparent pricing structure and the high costs. Smaller organisations also experience that the tool fits less well with their needs, as Lead Forensics clearly targets enterprises.
“Strong data and good support, but the price and contract conditions make it less attractive for smaller companies.”
– User review on Capterra
9. Leadinfo vs. Lead Forensics: summary
Both Leadinfo and Lead Forensics offer valuable opportunities to gain more insights into your website visitors, but the choice strongly depends on the needs and budget of your organisation.
Why choose Leadinfo?
- Complete all-in-one solution
Leadinfo combines recognition, identification and automatic follow-up in one platform. This allows you to easily turn anonymous website visitors into warm leads, without extra tools or hidden costs. - Extensive and transparent data
With a database of more than 220+ million companies and 300+ million contact details from 195+ countries, Leadinfo offers very broad coverage, with full transparency on data sources and ISO 27001 certification. - Affordable and flexible
Starting from just €69 per month, you get a complete lead generation tool, including 70+ integrations and the option for cookie-free tracking. This makes Leadinfo suitable for almost any organisation, big or small.
Why choose Lead Forensics?
- International recognition
Lead Forensics is known for its extensive IP database and delivers global recognition and data enrichment, especially attractive for enterprises with an international focus. - Enterprise-oriented
The tool offers extensive reporting and workflows, but is more complex to use and comes with a higher entry price. With licences starting from several thousand euros per year, Lead Forensics is less accessible for smaller companies.
We hope this detailed comparison guide has been helpful. The best way to discover what Leadinfo can do for you is to experience it yourself. Start your free 14-day trial today, completely without obligation and without payment details.