Contents
- What is Leadinfo?
- What is Albacross?
- Comparison table
- Leadinfo vs. Albacross: the biggest differences
- Data sources and quality
- Cookieless tracking
- Pricing
- Integrations
- Reviews
- Leadinfo vs. Albacross: summary
1. What is Leadinfo?
Leadinfo is the most complete B2B platform that directly shows which companies visit your website. You get real-time insight into the right decision-makers and can fully automate all follow-up actions. Within minutes, you can request a free trial account, place the tracking code, and see the first results in your dashboard. The platform runs entirely on European servers, works cookielessly, and retrieves reliable data from more than 45 high-quality sources.
What you can expect from Leadinfo:
- Direct real-time insight into which companies visit your site, including page views and session behaviour.
- Access to 300+ million contact profiles with email, LinkedIn, and phone numbers – at no additional cost.
- Cookieless tracking that is fully GDPR-compliant and requires no cookies.
- More than 70 native integrations with commonly used CRM and marketing tools such as HubSpot, Pipedrive, Salesforce, and Google Ads.
- Unlimited automation via platforms like Zapier and Make.
2. What is Albacross?
Albacross is a Swedish B2B platform that identifies companies visiting your website. The tool focuses primarily on intent data and account-based marketing. Albacross provides insight into which companies show interest, including contact details and intent signals. The tool is designed for medium to large organisations operating globally and emphasises sales enablement and targeted advertising.
What Albacross offers:
- Company identification based on IP tracking and cookies.
- Intent data showing which companies are actively searching for your solution.
- Contact details of decision-makers within identified companies.
- Integrations with CRM systems such as HubSpot and Salesforce.
- Retargeting capabilities via LinkedIn Ads and Google Ads.
3. Comparison table
We’ve compared Leadinfo and Albacross on the most important criteria for a B2B lead generation platform. Below are the findings:
| Feature | Leadinfo | Albacross |
|---|---|---|
| Product | Complete B2B platform with identification, contact data, and automated follow-up via Autopilot and Leadbot. | Focus on identification and intent data, limited native follow-up features. |
| Target audience | SMB, mid-market and enterprise across Europe, strong in Benelux, DACH and UK. | Mainly mid-market and enterprise with international focus. |
| Regional coverage | 220+ million companies from 195+ countries, strong European coverage with data from 45+ sources. | Global coverage with emphasis on Europe and North America. |
| Contact data | 300+ million contact profiles including email, phone numbers and LinkedIn – at no extra cost. | Contact data available, often at additional cost or via credits. |
| Cookieless tracking | Yes, fully cookieless possible. Enable it via your account settings without loss of identification functionality. | Limited – primarily uses cookies and IP tracking. |
| Compliance | 100% GDPR-compliant, ISO 27001:2022 certified, EU-only hosting (Ireland + Frankfurt). | GDPR-compliant, but less transparent about hosting and certifications. |
| Lead scoring | Automatic lead scoring based on ICP match, page behaviour and return frequency. | Manual scoring and segmentation, less automated. |
| Integrations | 70+ native integrations + unlimited connections via Zapier/Make. | More limited native integrations, mainly focused on major CRM systems. |
| Pricing model | From €69/month based on number of identified companies. Transparent and scalable. | From approximately $500–$1,000/month, often annual contracts and less transparent. |
The biggest differences lie in ease of use, cookieless tracking, compliance, and value for money. While Albacross focuses mainly on larger organisations with intent data needs, Leadinfo offers a complete, affordable, and compliant solution for any B2B team.
4. Leadinfo vs. Albacross: the biggest differences
A B2B platform must do more than just recognise visitors. The real difference is made when you can identify, score, and directly follow up on leads. We’ve compared Leadinfo and Albacross across the complete sales funnel.
| Phase | Leadinfo | Albacross |
|---|---|---|
| Recognition | Recognises companies in real-time and immediately shows contact persons with email and LinkedIn. | Recognises companies via IP and cookies, contact details often via credits or add-ons. |
| Identification | Automatic enrichment and lead scoring based on your ICP profile. | Intent data available, but lead scoring largely manual. |
| Follow-up | Automated follow-up via Autopilot (email + LinkedIn) and Leadbot – fully integrated. | Follow-up mainly via alerts and external tools, less native automation. |
Albacross delivers strong intent data and identification but stops at providing insights. Do you also want to score leads and automatically follow up without external tools? Then Leadinfo offers a more complete solution at a better price.
5. Data sources and quality
The quality of company recognition is directly related to data sources and database coverage. The broader and more reliable the data, the more value you get from the platform.
| Leadinfo | Albacross | |
|---|---|---|
| Database size | 220+ million companies, 300+ million contact profiles, 45+ data points per company. | No public figures on database size. Focus on intent signals. |
| Data sources | More than 45 reliable sources, including Trade Registers, LinkedIn, company databases and proprietary enrichment. | Less transparent about data sources and update frequency. |
| Compliance | GDPR-compliant, ISO 27001:2022 certified, EU-only hosting. | GDPR-compliant, but no ISO 27001 certification mentioned. |
| Hosting | Complete EU hosting via AWS servers (Ireland + Frankfurt). | Hosting less transparently specified. |
Leadinfo offers complete transparency about data sources, hosting, and compliance. With an official ISO 27001:2022 certification, Leadinfo guarantees the highest standard in information security. Albacross is GDPR-compliant but provides less insight into the underlying infrastructure.
6. Cookieless tracking
One of the biggest differences between Leadinfo and Albacross is the ability to work cookielessly. With the phase-out of third-party cookies and stricter privacy regulations, cookieless tracking is becoming increasingly important.
Leadinfo: fully cookieless possible
Yes, Leadinfo can be used without cookies by enabling cookieless tracking in your Leadinfo account settings. The platform then recognises companies based on their IP address instead of cookies.
Please note: Some functionalities such as session grouping and screen recordings are not available in cookieless mode. For company identification itself, this has no impact – you still see which companies visit your site.
Albacross: dependent on cookies
Albacross primarily works with cookies and IP tracking. This means the tool depends on third-party cookies for full functionality. With the growing cookieless future, this may limit Albacross’s effectiveness.
For organisations looking ahead to a cookieless future, Leadinfo offers a future-proof solution.
7. Pricing
Cost is often a decisive factor when choosing a B2B platform. Both Leadinfo and Albacross use a pricing model that scales with usage, but transparency and accessibility differ significantly.
Leadinfo pricing model
Leadinfo offers three packages, depending on the number of users and desired integrations. The main variable is the number of identified companies per month. All packages can be purchased monthly or annually and start from just €69 per month. Add-ons such as Autopilot (for automated follow-up) and Leadbot can be easily added.
Leadinfo is transparent about pricing and offers a 14-day free trial without payment details. This allows you to fully test the tool before making a decision.
Albacross pricing model
Albacross works with a less transparent pricing model starting from approximately $500–$1,000 per month, depending on the number of identified companies and desired features. Annual contracts are often required. Contact data and advanced intent signals are regularly part of more expensive packages or cost extra credits.
The higher entry barrier makes Albacross primarily suitable for larger organisations with higher budgets.
8. Integrations
How well a platform integrates with your existing tools often determines success. A lead generation tool that seamlessly connects with your CRM and marketing automation makes your workflow more efficient.
Leadinfo integration capabilities
Leadinfo offers more than 70 native integrations with leading platforms including:
- CRM systems: HubSpot, Salesforce, Pipedrive, Zoho, Microsoft Dynamics, Teamleader
- Marketing automation: Mailchimp, ActiveCampaign, HubSpot Marketing Hub
- Collaboration: Slack, Microsoft Teams
- Advertising: Google Ads, LinkedIn Ads
Additionally, Leadinfo works seamlessly with Zapier and Make, allowing you to create unlimited connections with hundreds of other applications.
Albacross integration capabilities
Albacross offers integrations with commonly used systems such as Salesforce, HubSpot, and LinkedIn Ads. The focus is primarily on major CRM platforms. Native integrations are more limited than Leadinfo, and custom integrations often require API knowledge or development work.
9. Reviews
Independent reviews provide valuable insights into how users experience the tools in practice. We’ve looked at reviews on G2 and Capterra.
Reviews about Leadinfo
Leadinfo scores an average of 4.6 out of 5 on G2. Users particularly praise:
- The user-friendly interface and quick implementation
- The high-quality data, especially in Europe
- The transparent pricing without hidden costs
- The ability for cookieless tracking
“Within minutes we had Leadinfo running and saw the first companies coming in. The combination of ease of use and affordable pricing makes the difference.”
– User review on G2
Reviews about Albacross
Albacross scores an average of 4.3 out of 5 on G2. Users appreciate:
- The intent data and signals showing purchase opportunities
- The international coverage
Criticisms include:
- Higher costs and less transparent pricing structure
- More limited functionality without additional add-ons
- Cookie dependency in a cookieless future
“Good tool for intent data, but the price is high and the cookie dependency raises concerns regarding privacy.”
– User review on G2
10. Leadinfo vs. Albacross: summary
Both platforms offer valuable insights into your website visitors, but the choice depends on your needs, budget, and future vision.
Why choose Leadinfo?
Complete all-in-one platform
Leadinfo combines recognition, contact data, lead scoring, and automated follow-up in one tool. Transform anonymous traffic directly into warm leads without additional tools.
Cookieless and future-proof
With full support for cookieless tracking, you’re ready for the future where third-party cookies disappear.
Transparent and affordable
From €69 per month, you have access to a complete platform with 70+ integrations, ISO 27001 certification, and EU-only hosting. Perfect for SMB, mid-market, and enterprise.
European compliance and data quality
100% GDPR-compliant, ISO 27001:2022 certified, and fully hosted in the EU. Leadinfo takes privacy seriously.
Why choose Albacross?
Intent data focus
Albacross offers strong intent signals showing which companies are actively searching for your solution. This is particularly valuable for account-based marketing.
International recognition
The tool has broad global coverage, although the focus is less strong on the European market than Leadinfo.
For larger organisations
With a higher entry price and annual contracts, Albacross primarily targets mid-market and enterprise with larger budgets.
Frequently asked questions
What is the difference between Leadinfo and Albacross?
Leadinfo offers a complete platform with identification, contact data, and automated follow-up, fully cookieless possible. Albacross focuses mainly on intent data and identification but works primarily with cookies and offers fewer native follow-up features.
Can Leadinfo work cookielessly?
Yes, Leadinfo can be used completely cookielessly by enabling cookieless tracking in your account settings. The platform then recognises companies based on IP address. Note: some functionalities such as session grouping and screen recordings are not available.
Is Leadinfo GDPR-compliant?
Yes, Leadinfo is 100% GDPR-compliant, ISO 27001:2022 certified, and hosts all data on EU servers (Ireland + Frankfurt). Leadinfo does not collect personal data and operates on the basis of legitimate interest (Article 6(1)(f) GDPR).
What does Leadinfo cost compared to Albacross?
Leadinfo starts from €69 per month based on the number of identified companies. Albacross starts from approximately $500–$1,000 per month and often works with annual contracts. Leadinfo is more transparent and accessible for smaller organisations.
Which integrations does Leadinfo offer?
Leadinfo offers more than 70 native integrations, including HubSpot, Salesforce, Pipedrive, Google Ads, LinkedIn Ads, Slack, and Microsoft Teams. Unlimited connections are possible via Zapier and Make.
