Leadinfo blog

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Lead generation, Sales

How to identify buyer intent before you call

Your sales team makes twenty calls a day. Three people pick up. One shows interest. And that one person should really have been called last week, when they visited your pricing page for the third time. There is a better way. By recognising buyer intent before you pick up the phone, you transform cold calling into a warm, relevant conversation. In this article, you will learn which signals on your website indicate purchase intent, how to determine the right moment to reach out, and how to translate this into a concrete sales process.

Lead generation

How to build a scalable lead generation strategy for growing B2B companies

Most B2B companies encounter the same problem: they generate leads, but those leads do not convert. According to research by Gartner, the average B2B buyer now spends 67% of the purchasing process conducting their own research before even talking to sales. In this article, you will learn how to build a lead generation strategy that is scalable, delivers high-quality leads and adapts to the way B2B buyers make decisions today. This is not theory you have read ten times before, but a practical framework you can start using tomorrow.

B2B Marketing, Lead generation

Why your B2B leads aren’t converting (and how to fix it)

Research shows that the average conversion rate for B2B websites sits around 2 to 3%. That means more than 97% of your visitors leave your website without a trace. The cause? It’s rarely just one thing. It’s a combination of blind spots in your process, follow-up that’s too slow, and messaging that doesn’t match what your visitor needs. In this article, you’ll discover the four most common reasons why B2B leads don’t convert, along with concrete steps to fix it.

Sales, Lead generation

Cold calling is dead: why B2B sales teams need warm leads

Cold calling has been a staple of B2B sales for years. But the world around us has shifted. Buyers research online, compare solutions independently and only want to speak with a salesperson when they are ready. In this article, you will learn why traditional cold outreach is losing its effectiveness, what warm leads actually deliver for your sales process, and how B2B organisations can identify which companies are showing genuine interest before the phone is even picked up.

Lead generation, B2B Marketing

How to find new B2B customers without doubling your marketing budget

You know the dilemma. Leadership wants more pipeline, more customers, more revenue. But the budget? It stays the same, or gets cut. You’re not alone: 61% of B2B marketers say lead generation is their biggest challenge. The honest answer? More budget is rarely the solution. The opportunity isn’t in spending more, it’s in making smarter use of what you already have. In this article, we share seven concrete methods to acquire new B2B customers, generate more leads, and make your campaigns measurably more effective. Without doubling your budget.

Lead generation

Generate better leads: focus on quality over volume

Many B2B companies chase more leads. More forms, more downloads, more touchpoints. But here’s the problem: more leads doesn’t automatically mean more revenue. In fact, an abundance of poor leads costs your sales team time, energy and trust. The real challenge? Generating quality leads that match your ideal customer profile. In this article, you’ll discover how to shift focus from volume to quality, with concrete strategies that have immediate impact on your pipeline.

Lead generation

Generate More Leads: How to Build a Scalable B2B Lead Machine

Most B2B websites convert less than 2% of their visitors. That means 98% of your website traffic remains unidentified and leaves your funnel without ever making contact. The good news: with the right approach, you can transform this unknown business traffic into a predictable stream of qualified leads. In this article, you’ll learn step by step how to build a scalable B2B lead machine.

Sales, B2B Marketing

Upgrade your CRM with real-time sales signals (with practical guidance)

Your CRM is full of data, but lacks the real-time signals to see which prospects are showing interest right now, causing opportunities to slip away and follow-ups to come too late. Discover how a simple Leadinfo integration transforms your CRM from a static archive into an action-driven sales instrument.

Lead generation

B2B Lead Generation Trends in 2026: The 7 Channels and Tactics That Actually Work

In 2026, successful lead generation is no longer about more traffic, but about working smarter with the traffic you already have. Through technological developments in AI, privacy-first tooling and buyer intent data, the focus is shifting from quantity to quality. This article takes you through the most important trends, the most effective channels and the best lead generation software for B2B companies in 2026. Whether you’re a marketing manager at a scale-up or sales director at a manufacturing company: these insights will help you generate more pipeline without doubling your budget.

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