Contents
- What is Leadinfo?
- What is Salesfeed?
- Comparison table
- Leadinfo vs. Salesfeed: the key differences
- Data sources and quality
- Pricing
- Integrations
- Reviews
- Leadinfo vs. Salesfeed: summary
1. What is Leadinfo?
Leadinfo is the complete B2B platform that shows you directly which companies are visiting your website. You immediately gain insight into the right decision-makers and can fully automate follow-up actions. Within minutes, you can request a free trial account, place the tracking code and see the first results appear in your dashboard.
The platform runs entirely on European servers and offers the option for cookieless tracking – fully GDPR-compliant. Leadinfo obtains reliable data from more than 45 high-quality sources and identifies an average of 35-40% of your business website visitors.
What you can expect from Leadinfo:
- Direct insight into which companies are visiting your site, in real-time
- Access to 300+ million contact profiles including email, LinkedIn and phone numbers – at no additional cost
- Cookieless tracking available, fully GDPR-compliant and ISO 27001 certified
- More than 70 integrations with well-known CRM and marketing tools such as HubSpot, Pipedrive and Google Ads
- Unlimited automation options via platforms like Make and Zapier
2. What is Salesfeed?
Salesfeed is a Dutch B2B platform that helps companies recognise their website visitors and use this information for sales and marketing. The platform was founded in 2012 in Hilversum and focuses primarily on the Dutch market. Salesfeed provides insight into which companies are visiting your website and what they’re viewing.
The focus is on real-time visitor recognition with a visual interface that shows which companies are active on your site. Salesfeed works with triggers and automations that you must configure yourself to perform actions based on visitor behaviour.
What Salesfeed offers:
- Real-time visitor module showing which companies are currently active on your website
- Session recordings to visually review visitor behaviour
- Liquid Content for website personalisation based on company characteristics
- Trigger system allowing you to set up automations
- Limited integrations with some Dutch CRM systems
3. Comparison table
We’ve compared both Leadinfo and Salesfeed on the most important aspects for a B2B lead generation platform. Below you’ll find our findings:
| Aspect | Leadinfo | Salesfeed |
|---|---|---|
| The product | Complete B2B lead generation platform with real-time recognition, contact data and follow-up via Autopilot and Leadbot | Recognition platform with focus on real-time visitor display and session recordings |
| Purpose | Recognise visitors, enrich and directly automate follow-up via email, LinkedIn and CRM integrations | Recognise visitors, visually track and set triggers for action |
| Regional coverage | 220+ million companies from 195+ countries, strong in Europe and globally | Focus on Dutch market, limited international coverage |
| Contact data | 300+ million contact details including email, phone numbers and LinkedIn profiles – at no extra cost | Limited contact data, mainly company information |
| Lead scoring | Automatic lead scoring to recognise hot leads matching your ICP | Manual via trigger configuration |
| Cookieless tracking | Yes, fully available and GDPR-compliant | Works with cookies, no cookieless option |
| Data hosting | Entirely on EU servers (Ireland + Frankfurt) | Dutch servers |
| Integrations | 70+ native integrations with CRM and marketing tools + unlimited connections via Zapier/Make | Limited number of integrations, mainly with Dutch CRMs |
| Certification | ISO 27001:2022 certified | No ISO certification mentioned |
| Pricing model | From €69 per month, based on number of identified companies | On request, less transparent pricing structure |
The biggest differences between Leadinfo and Salesfeed lie in scalability, international coverage and level of automation. Where Salesfeed focuses primarily on visual visitor recognition within the Dutch market, Leadinfo offers a complete platform for international B2B lead generation with extensive contact data and automation.
4. Leadinfo vs. Salesfeed: the key differences
A B2B lead generation platform must be more than just a recognition tool. Of course you want to know which companies are visiting your website, but that’s just the beginning. You make the real difference when you can identify, qualify and directly automate follow-up with leads.
| Phase | Leadinfo | Salesfeed |
|---|---|---|
| Recognition | Recognises 35-40% of business traffic with company details and direct contact persons including email and LinkedIn | Recognises companies with real-time visualisation, without direct contact details |
| Identification | Automatic enrichment with 300+ million contact profiles and lead scoring based on ICP | Basic company information, limited enrichment |
| Introduction | Automatic follow-up via email, LinkedIn and Leadbot, fully integrated into the platform | Follow-up via triggers and own systems, requires manual configuration |
Salesfeed offers strong visualisations of who’s currently on your site, but largely stops there. Do you want to identify visitors, automatically score them and directly follow up with personalised outreach? Then Leadinfo offers significantly more functionality for your entire sales funnel – from first visit to conversion.
5. Data sources & quality
The quality of your lead generation depends on data sources and identification accuracy. The better the recognition and data quality, the more valuable the information for your sales and marketing teams.
| Leadinfo | Salesfeed | |
|---|---|---|
| Database size | 220+ million companies, 300+ million contact details from 45+ data sources | Focus on Dutch company data, exact size not public |
| Identification rate | 35-40% of business traffic | Percentage not published |
| Compliance | GDPR-compliant and ISO 27001:2022 certified | GDPR-compliant, no ISO certification mentioned |
| Hosting | EU-only hosting via AWS (Ireland + Frankfurt) | Dutch servers |
| Cookieless tracking | Yes, fully available | No, works with cookies |
Both Leadinfo and Salesfeed claim to be GDPR-compliant, but there are clear differences in transparency and security. Leadinfo holds ISO 27001:2022 certification, meaning information security meets the highest international standards. Moreover, with Leadinfo you can choose cookieless tracking, which Salesfeed doesn’t offer.
Leadinfo is also fully transparent about data sources and identification rate (35-40%), whilst Salesfeed provides less insight here. For organisations working with international markets or strict compliance requirements, Leadinfo offers more certainty.
6. Pricing
The pricing structure differs significantly between both platforms. Transparency about costs helps you make an informed choice.
Leadinfo pricing model
With Leadinfo you choose from three packages, depending on the number of users and desired functionalities. The main variable is the number of identified companies per month. All packages can be purchased monthly or annually and start from €69 per month.
Additional add-ons such as Autopilot (for automated email and LinkedIn campaigns) or Leadbot (for website conversations) can be easily added. There are no hidden costs: contact data, integrations and basic functionalities are included as standard in the package.
Salesfeed pricing model
Salesfeed works with pricing on request. The exact costs are not publicly available and are determined per situation. This makes it more difficult to estimate the total investment in advance. There is no transparent pricing overview on the website.
For organisations that value transparency and want to compare quickly, Leadinfo offers more clarity.
7. Integrations
An important aspect when choosing a lead generation platform is how well the tool connects with your existing software stack. The difference between a tool that purely collects data and a solution that genuinely contributes to growth often lies in the integrations.
Leadinfo integration options
With Leadinfo you have access to more than 70 native integrations with leading CRM and marketing platforms. Think of HubSpot, Salesforce, Pipedrive, Zoho and Microsoft Dynamics. You can also easily connect marketing tools such as Mailchimp, ActiveCampaign and Sendinblue.
Additionally, Leadinfo works seamlessly with collaboration tools like Slack and Microsoft Teams, so your sales team receives direct real-time notifications. Want to automate even further? Via Zapier and Make you can effortlessly connect Leadinfo with thousands of other applications.
Salesfeed integration options
Salesfeed offers a limited number of integrations, mainly focused on the Dutch market. The main connections are with some Dutch CRM systems. For international tools or extensive marketing automation, the options are more limited.
This makes Salesfeed mainly suitable for smaller Dutch organisations with a simple tool stack, whilst Leadinfo targets companies that want to integrate their complete marketing and sales technology.
8. Reviews
When choosing a new platform, the experience of existing customers often plays a decisive role. Therefore, we’ve looked at how users rate Leadinfo and Salesfeed.
Reviews about Leadinfo
Leadinfo is consistently praised for its user-friendly interface, quick onboarding and high-quality data. On G2, Leadinfo achieves an average score of 4.6/5. Customers particularly mention real-time company recognition, the cookieless tracking option and transparent pricing structure as important advantages.
“Leadinfo was implemented within minutes and delivered valuable insights immediately. Especially the simplicity and competitive price make the difference.”
– User review on G2
Reviews about Salesfeed
Salesfeed has fewer international reviews available, which is logical given its focus on the Dutch market. Users appreciate the visual interface and real-time visitor display. Critical points focus on limited international coverage, the absence of cookieless tracking and less extensive contact data.
For Dutch SMEs that are mainly active locally, Salesfeed may be sufficient. For organisations with international ambitions or seeking extensive automation, Leadinfo offers more possibilities.
9. Leadinfo vs. Salesfeed: summary
Both Leadinfo and Salesfeed offer valuable opportunities to gain more insight into your website visitors, but the choice strongly depends on your ambitions, market and budget.
Why choose Leadinfo?
Complete all-in-one solution
Leadinfo combines recognition, identification, enrichment and automatic follow-up in one platform. This way you easily convert anonymous traffic into warm leads, without extra tools or hidden costs.
Extensive and transparent data
With a database of more than 220 million companies and 300 million contact details from 195+ countries, Leadinfo offers broad insight – with full transparency about data sources and ISO 27001:2022 certification.
Cookieless tracking available
As one of the few platforms in Europe, you can use Leadinfo completely cookieless. This means working 100% GDPR-compliant without cookies or third-party tracking.
Affordable and flexible
From just €69 per month you have access to a complete lead generation tool, including 70+ integrations and access to millions of contact profiles. This way Leadinfo fits within virtually any organisation, large or small.
Why choose Salesfeed?
Focus on Dutch market
Salesfeed is developed by and for Dutch companies. The tool focuses on local organisations with a strong focus on the Dutch B2B market.
Visual real-time interface
The Visitor module provides a visually attractive overview of which companies are currently active on your website, which is especially useful for smaller sales teams that want to respond immediately.
Session recordings
With the recording function you can review exactly how visitors navigate through your website, which provides valuable insights for website optimisation.
Frequently asked questions
Is Leadinfo more expensive than Salesfeed?
Leadinfo offers transparent pricing from €69 per month, whilst Salesfeed uses pricing on request. Due to the more extensive functionality and international coverage, Leadinfo often offers more value for your investment.
Can I use Leadinfo without cookies?
Yes, Leadinfo can be used without cookies by enabling cookieless tracking in your Leadinfo account settings. The programme then recognises companies based on their IP address instead of cookies. The disadvantage is that some functionalities, such as grouping sessions and screen recordings, are then no longer available.
Which platform is better for international B2B companies?
Leadinfo is specifically built for international B2B organisations with 220+ million company profiles from 195+ countries. Salesfeed focuses mainly on the Dutch market.
Does Salesfeed also offer contact details like Leadinfo?
Salesfeed offers limited contact data, mainly at company level. Leadinfo provides access to 300+ million contact profiles including email, phone numbers and LinkedIn links at no extra cost.
How quickly can I start with Leadinfo?
You can be live with Leadinfo within 5 minutes: create an account, place the tracking code and start identifying companies. Salesfeed often requires more configuration and trigger setup.
