Contents
- What is Leadinfo?
- What is Leadfeeder?
- Comparison table
- Leadinfo vs Leadfeeder: the biggest differences
- Data sources and quality
- Cookieless tracking
- Pricing
- Integrations
- Reviews
- Leadinfo vs Leadfeeder: summary
1. What is Leadinfo?
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Leadinfo is the complete B2B platform that instantly shows you which companies visit your website. The platform identifies company visits in real-time, provides access to 300+ million contact profiles and fully automates your follow-up actions. Within minutes, you can request a free trial account, place the tracking code and see the first results in your dashboard. Leadinfo runs entirely on EU servers, works without cookies if desired and sources data from over 45 reliable sources.
What Leadinfo offers:
- Real-time insights into which companies visit your site
- 300+ million contact profiles with email, phone and LinkedIn details
- Cookieless tracking that’s 100% GDPR-compliant
- 70+ integrations with CRM and marketing tools like HubSpot, Salesforce and Pipedrive
- Unlimited automation via Make and Zapier
- AutoPilot and Leadbot for automated follow-up
2. What is Leadfeeder?
Leadfeeder (now part of Dealfront after merging with Echobot) is a B2B visitor identification tool that recognises companies based on IP addresses. The tool focuses on lead identification and reporting, after which you can execute follow-up actions manually or via integrations. Leadfeeder was founded in 2012 in Finland and has established itself primarily in the Nordic and European markets. After the acquisition by Dealfront in 2022, the tool was integrated into a broader platform.
What Leadfeeder offers:
- Company identification via IP tracking
- Basic contact details of identified companies
- Feed filters to segment relevant leads
- Integrations with CRM systems like HubSpot and Pipedrive
- Email notifications for new company visits
- Limited free version with maximum 100 companies per month
3. Comparison table
| Component | Leadinfo | Leadfeeder |
|---|---|---|
| The product | Complete B2B platform with identification, enrichment and automated follow-up via AutoPilot and Leadbot | Visitor identification tool focused on reporting; follow-up via external tools |
| Purpose | Recognise visitors and directly automate follow-up via email, LinkedIn and CRM | Identify and segment visitors for manual or integrated follow-up |
| Regional coverage | 220+ million companies from 195+ countries. Strong in Europe and worldwide. Data from 45+ sources | Particularly strong in Nordic countries and Europe. More limited global coverage |
| Contact data | 300+ million contact profiles with email, phone and LinkedIn – at no extra cost | Limited contact details, often only company level |
| Lead scoring | Automatic lead scoring based on ICP match and behaviour | Manual feed filters, no automated scoring |
| Cookieless tracking | ✅ Fully cookieless possible, 100% GDPR-compliant | ⚠️ Uses cookies for session recognition |
| Data hosting | 100% EU servers (Ireland + Frankfurt) | EU servers, but part of larger Dealfront infrastructure |
| Integrations | 70+ native integrations + unlimited connections via Zapier/Make | Basic integrations with CRMs, more limited automation possibilities |
| Pricing model | From €69 p/m, based on number of identified companies | Free version (max 100 companies/month) or paid from €139 p/m |
| Automation | Fully automated via AutoPilot and Leadbot add-ons | Limited, requires external tools for full automation |
The biggest difference lies in the breadth of functionality. Leadfeeder primarily focuses on identification and reporting, while Leadinfo offers a complete platform that combines identification, enrichment and automatic follow-up.
4. Leadinfo vs Leadfeeder: the biggest differences
A good B2B visitor identification tool must be more than just a recognition tool. You don’t just want to know which companies visit your site, but also who the decision-makers are and how you can reach them directly. We compared Leadinfo and Leadfeeder across the three most important phases in your lead generation funnel.
| Phase | Leadinfo | Leadfeeder |
|---|---|---|
| Recognition | Recognises companies and directly shows the right contacts with email and LinkedIn | Recognises companies at IP level, contacts limited or unavailable |
| Identification | Automatic enrichment with 45+ data points and ICP lead scoring | Basic information per company, scoring via manual feed filters |
| Follow-up | Fully automated via AutoPilot (email + LinkedIn) and Leadbot | Manual follow-up or via external tools and integrations |
Leadfeeder is suitable if you only want to identify companies and handle follow-up yourself. For teams looking for a complete solution – from recognition to conversion – Leadinfo offers more functionality at a comparable price.
5. Data sources & quality
The quality of your data determines the value of your visitor identification tool. The better the recognition and enrichment, the more effective your follow-up. We examined the data sources of both platforms.
| Leadinfo | Leadfeeder | |
|---|---|---|
| Database size | 220+ million companies, 300+ million contact profiles, 45+ data points per company | Database size not publicly communicated, focus on European companies |
| Identification rate | 35-40% of total website traffic (EU average) | Comparable percentage, but dependent on region and IP database |
| Compliance | GDPR-compliant, ISO 27001:2022 certified | GDPR-compliant, no ISO certification mentioned |
| Hosting | 100% EU servers via AWS (Ireland + Frankfurt) | EU servers, part of Dealfront infrastructure |
| Data actuality | Real-time updates + nightly enrichment + quarterly verification | Periodic updates, less transparent about refresh cycles |
Both tools are GDPR-compliant, but Leadinfo distinguishes itself with ISO 27001 certification and full transparency about data sources and hosting. This provides extra assurance for organisations that take compliance seriously.
6. Cookieless tracking
One of the most important developments in B2B tracking is the shift towards cookieless identification. With stricter privacy legislation and the disappearance of third-party cookies, cookieless solutions are becoming increasingly relevant.
Leadinfo and cookieless tracking
Yes, Leadinfo can be used entirely without cookies by enabling cookieless tracking in your account. The platform then recognises companies based on their IP address and network metadata, without placing cookies on the visitor’s browser. This makes Leadinfo 100% GDPR-compliant and eliminates the need for cookie banners.
What you need to know:
- Cookieless tracking is easy to enable via your Leadinfo settings
- Company identification remains fully intact
- Some functionalities such as session grouping and screen recordings are not available in cookieless mode
- You don’t need visitor consent (legitimate interest Article 6(1)(f) GDPR)
Leadfeeder and cookies
Leadfeeder uses cookies by default for session recognition and tracking. This means you’ll need a cookie banner in most cases and must request consent from visitors. For organisations wanting to work completely cookieless, this is a significant disadvantage.
7. Pricing
Price transparency and flexibility are important when choosing a B2B tool. Both platforms use a model based on the number of identified companies, but there are major differences in accessibility and scalability.
Leadinfo pricing model
Leadinfo offers three packages (Starter, Professional, Enterprise) with prices from €69 per month. The price depends on the number of identified companies per month. All contact details and basic integrations are included. Add-ons like AutoPilot and Leadbot can be added as desired. You can pay monthly or annually and cancel when you want.
Advantages of Leadinfo pricing model:
- Low entry threshold from €69/month
- All contact data included (no extra costs)
- Transparent pricing tiers on website
- No long-term contract commitment
- 14-day free trial without payment details
Leadfeeder pricing model
Leadfeeder has a free version limited to 100 identified companies per month and 7 days of data history. For more functionality, you pay from €139 per month (Premium package). After the merger with Dealfront, there are various bundle options, making the pricing structure more complex.
Characteristics of Leadfeeder pricing model:
- Free version available (max 100 companies/month)
- Paid version from €139/month
- Limited contact data in basic version
- Less transparent about exact tiers and conditions
8. Integrations
The power of a visitor identification tool lies in how well it connects with your existing systems. The more native integrations, the faster you can automatically send leads to your CRM or marketing automation.
Leadinfo integration capabilities
Leadinfo has 70+ native integrations with leading platforms:
CRM & Sales:
- HubSpot (2-way sync)
- Salesforce
- Pipedrive
- Microsoft Dynamics
- Zoho CRM
- Teamleader
- Copper
Marketing Automation:
- ActiveCampaign
- Mailchimp
- HubSpot Marketing Hub
- Marketo
Communication & Workflow:
- Slack (real-time alerts)
- Microsoft Teams
- Zapier (unlimited connections)
- Make (advanced automation)
- Webhooks
Advertising:
- Google Ads (Customer Match)
- LinkedIn Matched Audiences
Via Zapier and Make, you can connect Leadinfo with hundreds of other tools and build complex automations without code.
Leadfeeder integration capabilities
Leadfeeder offers integrations with popular CRM systems like HubSpot, Salesforce and Pipedrive. The integrations primarily focus on forwarding identified companies. For advanced automation, you depend on external tools or custom API connections.
Difference in automation: Leadinfo offers native automation via AutoPilot and Leadbot, allowing you to start email and LinkedIn campaigns directly from the platform. With Leadfeeder, you need to organise this through external tools.
9. Reviews
What do users say about both platforms? We collected independent reviews from G2, Capterra and Trustpilot.
Reviews about Leadinfo
Leadinfo scores an average of 4.6/5 stars on G2 and is praised for:
- User-friendly interface and quick setup
- Excellent data quality, especially in Europe
- Transparent pricing without hidden costs
- Good customer service and support
- Cookieless tracking as unique selling point
Frequently mentioned advantages:
“Installed within 10 minutes and immediately valuable leads. The contact details are worth gold.”
– Marketing Manager, IT sector
“Leadinfo is much more user-friendly than Leadfeeder. The interface is clear and the integrations work perfectly.”
– Sales Director, B2B SaaS
Reviews about Leadfeeder
Leadfeeder scores an average of 4.3/5 stars on G2. Users appreciate:
- Good identification in Nordic countries
- Free version to test
- Basic integrations with known CRMs
Frequently mentioned criticisms:
- Limited contact details in basic version
- Interface less intuitive than competition
- Higher costs for extended functionality
- Less transparency after merger with Dealfront
“Leadfeeder does what it promises, but you miss contact details. For follow-up, you need extra tools.”
– Marketing Coordinator, wholesale
10. Leadinfo vs Leadfeeder: summary
Both Leadinfo and Leadfeeder are capable B2B visitor identification tools, but the choice depends on what you’re looking for in a platform.
Choose Leadinfo if you want:
A complete solution – from identification to automated follow-up
Direct access to contact details – email, phone and LinkedIn at no extra cost
To work cookieless – 100% GDPR-compliant without cookie banners
Value compliance – ISO 27001 certification and full EU hosting
Extensive automation – via AutoPilot, Leadbot and 70+ integrations
Transparent pricing – from €69/month without hidden costs
Choose Leadfeeder if you:
Only need company identification – without direct follow-up functionality
Want to test for free first – with maximum 100 companies per month
Strongly focus on Nordic markets – where Leadfeeder is traditionally strong
Organise follow-up via external tools – and don’t need an all-in-one platform
The best choice for most B2B organisations
For organisations wanting more than just identification, Leadinfo offers more value for a comparable investment. The combination of cookieless tracking, extensive contact data, automation and 70+ integrations makes Leadinfo the most complete platform for modern B2B lead generation.
