Lead generation is about engaging your target audience to the point that they want to give you their contact information.
However, this engagement and nurturing process is not something you set up once and forget about. Instead, it’s an ongoing strategy that needs to be refined. Why? Because popular culture and rules of engagement change every year as technology and consumer preferences evolve. Therefore, you need to adapt your lead gen efforts.
Don’t get left behind as your customer preferences evolve. Here are 7 lead generation tactics that will dominate in 2023. Use these to drive more sales for your B2B company.