Shortening our sales cycle using Leadinfo

As creators of software aimed at a large population of companies, we need to be sure we are going after the right leads. Leadinfo has provided us with a clear overview and ensured that our SDR team is chasing the hottest leads. Enabling us to shorten our sales cycle and increase the average order size.

Simplacate-casestudy

Success through the power of simplicity

Simple is often better. This belief is what drives Simplicate. We believe that real improvement comes from simplifying complex matters. And that is why our ambition was to build software that is brilliant in its simplicity. The result? A powerful all-in-one CRM and project management tool that can be used by different types of agencies. However, because our target audience is so large, we decided to take an Account-Based Marketing approach and we needed a tool that could help us focus on the most important data that steamed from our website. Leadinfo helped us accomplish that and more.

“Our sales team can take an account-based approach to using the information provided to generate new business and personalise our offerings for our existing customers.”

We knew it was a match with Leadinfo given the simplicity and clearness of the user interface. Simplicate is designed to make complex processes simple, so it felt right that our lead gen software reflected a similar value in its layout and design.

Elevating our existing workflow

The integration process was smooth. We were able to easily connect Leadinfo to our CRM system and supercharge our workflow. Meaning our existing customer data could be enriched by Leadinfo’s database. We could then import contacts, divide the workload using the tagging feature and our SDR team can quickly follow up on the hottest leads.

Using Leadinfo to supercharge our Account-Based Marketing

Ultimately, we were searching for a way to shorten our sales cycle. With Leadinfo’s impressive dataset, we are now able to recognise more leads and increase our average deal size. We’ve also enriched our existing client data by improving and incorporating Leadinfo’s Lead Score feature. With this new information, we’ve been able to further refine our messaging for each client we approach. By having more information and being more proactive with this data, we’ve been able to turn leads into customers in a matter of days while also increasing the average order value.

“Using Leadinfo, we’ve transformed a few of our website visitors into leads in a handful of days and increased the average deal size.”