Company news

Q2 in review - New features, improved triggers and Google Data Studio integration

Summer has arrived, but that doesn’t mean that all we’ve been doing is planning our summer holidays. Over the last three months, our developers have released some big updates and new features.

So let’s delve into what’s been released during Q2 of this year.

Google Data Studio Integration

A picture is worth a thousand words. That’s why we’ve made it easier for you to visualise your B2B website visitor data. Using our Google Data Studio integration, you can visualise your customer information.

And even more integrations

Apart from Google Data Studio, we’ve released another four new integration options. So you can keep using the tools you love enriched with our data. Our new integrations are:

  • Odoo – A suite of open source business apps that cover all your company needs: CRM, eCommerce, accounting, inventory, point of sale, project management, etc.
  • Make – A no-code tool that allows you to connect Leadinfo to the tools you know and love.
  • EngageBay – An affordable all-in-one CRM with marketing, sales & support solution for growing businesses.
  • Companyweb – A specialist in the field of business information in Belgium.

Field mapping option for 15 integrations

Field mapping allows you to determine which information is shared with your CRM system. Simply indicate which data points you want to send over and where they should be placed in your CRM system. This information with be shared automatically and has been enabled for the following integrations:

  • Act!
  • ActiveCampaign
  • Archie
  • Freshworks
  • HubSpot
  • Insightly
  • Nutshell
  • Microsoft Dynamics 365
  • Percfectview
  • Pipedrive
  • Simplicate
  • Tribe
  • Weclapp
  • Zendesk
  • Zoho

Don’t worry, we’re enabling this for more integrations every week. Want to know more? Check out our handy help article.

Leadinfo branches

Company profiles now also have branche information based on the branche they choose for themselves in their LinkedIn company profile. This information can be found in your Leadinfo Inbox in each company profile and further help your advertising efforts.

Triggers got even better

Our triggers got a lot of love and attention over the last three months. Why? Because the more you automate, the more you can focus your time and energy on important aspects of your job. So here’s an overview of the new elements you can automate and be notified about:

  • Trigger rule based on a user’s medium – Choose from different mediums such as referral, paid search, organic and social and then select the specific source per medium you wish to track.
  • Trigger rule based on a branch – Segment website visitors based on their industry of operation. For example, “Manufacturing” or “Performing Arts”.
  • Trigger rule based on employees in a group – See and sort depending on the number of employees of both a local and parent company.
  • Trigger rules based on sales volume – Do you target only big fish? Or deals worth a specific amount? Trigger and sort leads in your Inbox based on a company’s estimated sales volume.
  • Trigger rule based on deal stage – Assign tags and be notified based on the stage of a deal! Allowing you to get notified instantly when companies visit your website who have churned or received a quote.

And triggers now also work retroactively

Because if you’ve been using Leadinfo for a while, you might want to know if specific labels apply to past website visitors as well. So, now, when you create a trigger, it will apply to companies who have already visited your website. Allowing you to assign tags to companies who have been previously active on your site.

Triggers carry over into your email reports

Leadinfo email reports enable you to automatically share valuable data about prospects via email. We’ve now added the possibility for you to copy and paste rules from triggers to reports and vice versa. Saving you time and energy.

Easier access to your Leadinfo invoices

For accounting purposes, it’s easiest to always have your invoices at hand. So you can now find all of your past Leadinfo invoices under “settings” and then “invoices”. If needed, you can also download one or all of your invoices.

See individual Xing profiles of companies who visit your website

Xing is the German version of LinkedIn. A career-oriented social networking site that allows you to connect with known and new professional contacts. If you have German companies visiting your website, you can now see Xing contacts in a company’s overview. Making it easy for you to connect or retarget leads!

Spot outdated info? You can suggest edits to our data

Our data needs to be as accurate as possible so you can be on top of your sales and marketing game. So, if you spot outdated information, we want to be able to change it ASAP. That’s why, in your Leadinfo Inbox, you can now suggest edits to our data. Check out our help article to learn how to do this.