You’re scrolling through LinkedIn and find yourself sharing your email address to access a whitepaper. You didn’t think twice about it. Instead, you simply inputted your name and email and waited for the whitepaper to land in your inbox.
Why? Because this was a topic and lead generation form you couldn’t ignore.
Lead generation forms are a simple yet powerful tool to further fill your B2B sales pipeline with new prospects. And we’re here to share seven simple tricks that can elevate the conversion rate of your forms.